Bobby Lehew
commonsku
Michele Bell
ASI
Nate Kucsma
ASI
Each year, ASI (Advertising Specialty Institute) reveals insights from their State of the Industry Report, the single most researched report about the promotional products industry, providing in-depth analysis on multiple topics including trends in growth, challenges in manufacturing, industry verticals that possess the most opportunity for growth, and much more. The State of the Industry report serves as a benchmark and bellwether for trends, allowing both suppliers and distributors to create KPIs against industry averages and help catalyze plans for change. Our guests for this webinar include Michele Bell, ASI’s Vice President of Editorial, Special Events & Education, and Nate Kucsma, ASI’s Sr. Executive Director of Research and Corporate Marketing.
Join us to:
Why attend?
You’ll be able to clearly develop KPI’s against industry averages, discover patterns for growth opportunities, grasp the industry’s shifts in a post-covid world, as well as use this research to clarify your unique value prop and plan your future sales strategy.
Michele Bell is ASI’s Vice President of Editorial, Special Events & Education. With more than 30 years of journalism experience, she has been with ASI for 25 years and is the recipient of multiple Neal Awards, known as the Pulitzer Prize of business journalism. Michele also covers the overseas promo markets extensively, attending shows around the world to profile for ASI’s content platforms.
Michele Bell
Vice President of Editorial, Special Events & Education at ASI
Nate Kucsma
Sr. Executive Director of Research and Corporate Marketing at ASI
Bobby Lehew is the Chief Content Officer at commonsku, a cloud-based CRM, order management platform designed for the promotional products industry by promotional product experts.
Bobby was the CEO for 15 years at Robyn, a branded products fulfillment company that specialized in private-label, e-commerce company stores. A multiple PPAI Gold Pyramid Award winner, a PPAI Silver Technology recipient, an Addy Award recipient, and recognized (in his work with Robyn) three years in a row by Inc. Magazine as one of the 5,000 fastest-growing private companies in the U.S., Bobby is co-host of the popular podcast, skucast, and a national speaker on topics related to B2B marketing, B2B selling, and storyselling. Bobby is an ardent bibliophile who loves to explore creative insights from entrepreneurs who bridge the world between art + commerce.
Bobby Lehew
Chief Content Officer at commonsku
commonsku is the promotional product industry’s modern cloud-based solution that allows you to run your entire promotional products business from creating presentations to invoicing your clients, building shops, and more.
We have built an entire ecosystem that supports the modern promotional products professional. You can learn more about the commonsku platform by watching a demo or booking a 1-on-1 with us.