Bobby Lehew

Chief Content Officer, commonsku

Bobby Lehew is the Chief Content Officer at commonsku, a cloud-based CRM, order management platform designed for the promotional products industry by promotional product experts. Prior to joining commonsku, Bobby was the CEO for 15 years at a distributorship that specialized in private-label, e-commerce shops and company stores.

In his work as a distributor he was a PPAI Gold Pyramid Award winner, a PPAI Silver Technology recipient, an Addy Award recipient, and recognized three years in a row by Inc. Magazine as one of the 5,000 fastest-growing private companies in the U.S. Bobby is co-host of the industry’s most listened to podcast, the skucast, editor of the popular industry newsletter The Backpack, and a national speaker on topics related to B2B content marketing and storytelling.