The New E-Commerce is Engagement Commerce

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After over twenty years of e-commerce, it’s apparent: we’ve had it all wrong.

B2B buyers have still not flocked to purchasing through a shopping cart like we thought they would, but that doesn’t mean e-commerce hasn’t impacted the way they buy. Quite the opposite. E-commerce has revolutionized the way a B2B buyer thinks, even when they buy through traditional means.

In this eBook on Engagement Commerce, we will
unpack what this means for the future of your business, and we’ll discuss today’s B2B buyer and the new attitudes that are now beginning to govern tomorrow’s B2B buying experience.