Thursday, April 15th at 2:00 PM EST

Shops have never been hotter! Consumer demand for branded merch has skyrocketed, swag has earned respectability like never before, and from streetwear to fast food, shops are in high demand. But are you merchandising, marketing, and presenting your shop experience to your clients and prospects in a way that inspires and engages today’s modern buyer? 

In this session on the future of shops, we’ll explore:
- What’s happening in retail eCommerce that’s transforming the buying experience
- How to activate your “tribal signifier” through branded merchandise shops
- How to present radically unique ideas through shops that captures the essence of your shop experience
- How to spot opportunities, attract more shop business, and demonstrate your mad skills with shops
- How to activate brand engagement and grow your existing shops

About The Host


bobby lehew headshot 2021 final copy-2

Bobby Lehew

Bobby Lehew is the Chief Content Officer at commonsku, a cloud-based CRM, order management platform designed for the promotional products industry by promotional product experts. A 25-year industry veteran, Bobby was formerly the CEO at Robyn, a branded products fulfillment company that specialized in private-label, e-commerce company stores. A PPAI Gold Pyramid Award winner, a PPAI Silver Technology recipient, an Addy Award recipient, and recognized (in his work with Robyn) three years in a row by Inc. Magazine as one of the 5,000 fastest-growing private companies in the U.S., Bobby is co-host of the popular industry podcast, skucast and he is a national speaker on topics related to B2B marketing, company stores, productivity, and storyselling. Featured in ASI’s Counselor magazine as one of “41 people who are shaking up the market with new and innovative approaches,” Bobby is an ardent bibliophile and loves working at the intersection of art and commerce.

About commonsku

commonsku powers the fastest-growing promotional products companies in the industry. commonsku’s CRM, Order Management, and eCommerce platform allows you to seamlessly work with your customers, team members, and supplier partners. We believe strongly in the power of events - in person and virtual - to connect and inspire professionals in the promotional products industry.