commonsku's
brand voice
Voice Calibration Unit v1.0
SYSTEM ONLINE
Signal Origin
STATUS: BROADCASTING
Why We Tune The Frequency
We are a platform built "by promo, for promo." We don't just build software; we understand that merch is both an art and a science because we've lived it.
Static Warning Without a defined voice, we sound like every other tech company. We tune our signal to ensure we always sound like the experienced, promo-professional partner our customers love.
SIGNAL: COHERENT
The Editorial Pulse
Content Guidelines: "The Insider Take"
Tone
Energetic, vibrant, confident, a little cheeky — like a stylish merch pro who’s always a step ahead.
Audience
Smart promo leaders who live and breathe merch. No entry-level astonishment. Assume they know the basics.
Style
Punchy, human, observational. Like an insider tip or a clever take, never a press release. Max 75 words.
Avoid
Clichés, trend fatigue ("you won't believe"), and anything that sounds like a corporate blog or cringey LinkedIn flexing.
Voice EQ Settings
Presets Locked: ALWAYS ON
Plainspoken
No jargon. No buzzwords. Just clarity.
Genuine
Speak as if to colleagues, "for promo by promo"
Smart
Insight without condescension.
Quirky but Fun
Energetic. Dry humor. A wink, not a shout.
Noise Gate
ACTION REQUIRED: CLICK TO PURGE
The following frequencies are banned from the spectrum.
Revolutionary
Best-in-class
Synergize
Cutting-edge
Leverage
Game-changing
Disrupt
Optimize
"In today's fast paced world..."
The Remixer
INPUT (BAD)
"Our innovative platform solution leverages cutting-edge technology to revolutionize your workflow optimization."
OUTPUT (GOOD)
"Stop wasting time on manual tasks. Get more done."
AI Protocols
user@sku:~$
run ai_writing_assistant.exe
Initialize... Loading Voice Module...
user@sku:~$
check protocols
[OK] Use AI to write your messy draft first.
[OK] Ask AI: craft it according to our brand voice.
[OK] Use AI: to refine, tighten and clarify.
[ERR] Do NOT let AI generate humor (Output: Cringe).
[ERR] Do NOT accept first draft.
user@sku:~$
_
Pre-Flight Checklist
Read it out loud – Does it sound like a person?
Cut ruthlessly – Delete half the words.
Active Voice – "You manage" not "It is managed"
Plain English – No "leverage" allowed.
Be Punchy – Short sentences breathe better.
Trust the Reader – Don't explain the obvious.