Each year, ASI (Advertising Specialty Institute) reveals insights from their State of the Industry Report, the single most researched report about the promotional products industry, providing in-depth analysis on multiple topics including trends in growth, challenges in manufacturing, industry verticals that possess the most opportunity for growth, and much more. The State of the Industry report serves as a benchmark and bellwether for trends, allowing both suppliers and distributors to create KPIs against industry averages and help catalyze plans for change. Our guests for this webinar include Michele Bell, ASI’s Vice President of Editorial, Special Events & Education, and Nate Kucsma, ASI’s Sr. Executive Director of Research and Corporate Marketing. 

Join us to: 

• Gain insight into the #1 challenge of our industry’s health that impacts both suppliers and distributors (surprise: it’s not the supply chain, and it’s not inventory), as well as how we can begin to make inroads to recovery.
• Research and share ideas on how we can improve our businesses individually and our industry collectively.
• Learn about the verticals that are growing in their usage of promotional products and how to analyze your business mix to ensure greater diversity.
• Gain knowledge about hiring and labor challenges that will affect pricing and shift future priorities for both distributors and suppliers.
• Discover importing and sourcing trends, including spikes in sustainability and US-made goods.
• Learn about the services distributors provide clients, outside the traditional promotional products category.
• Keep up with trends in margins, profitability, average order size, and more!

Why attend?

You’ll be able to clearly develop KPI’s against industry averages, discover patterns for growth opportunities, grasp the industry’s shifts in a post-covid world, as well as use this research to clarify your unique value prop and plan your future sales strategy.